Guide to fulfilment

By MAJORIE CHIEW, The Star, July 5, 2010

A Sotheby’s art expert who gave up her career to find meaning in life found what she was looking for in the Himalayas and is now on a mission to sow seeds of happiness.

Kuala Lumpur, Malaysia -- ALISON Murdoch, the social worker, is like a happiness guru. The lead author of the book, 16 Guidelines For Life – The Basics is on a quest to help people find meaning in life.

<< Murdoch, 50, was in Malaysia recently to promote the 16 Guidelines For Life.

The 16 guidelines are based on 7th century Tibetan texts and teachings of Tibetan King Songtsen Gampo.

“This is ancient wisdom for the modern world,” said Murdoch.

“The 16Gs are not just a framework for life but a way of life. People find that they can initiate positive changes when they apply these guidelines. Relationships get better and the workplace becomes more harmonious. They’ve more happiness,” said Murdoch who added that the programme had been introduced in 15 countries.
Food for thought: ‘All of us have influence. If you’re grumpy and walk into the office or go shopping, your grumpiness will be passed on and have an effect on other people’s day,’ says Alison Murdoch .

The English woman shuffled a pile of 16 Guidelines cards and placed them on the table in the garden patio of her host, Geeta Lachmandas’ lovely house off Jalan Duta, Kuala Lumpur.

“Take a card and use it as a theme for the day,” she invited. “You can also take a card when you’re facing difficulties. Say I’m nervous about being interviewed and I shuffled these cards and picked one up. It’s the card that says, Patience.

“I say: ‘Patience for me and I appreciate your patience.’ Then I’m more relaxed. Anxiety disappears because I am thinking about the other person,” explained Murdoch.

“The way we think shapes reality. The cards are medicine for unhappiness. You’ve to decide to take the medicine.

“One can go to a meeting and lay out the cards and ask: ‘How’re you feeling? Do you have a problem?’”

It’s like a game of life.

The card I picked says: Gratitude. I chirped: “Yessss. I’ve just done my little deed of gratitude this morning.”

Then Murdoch picked a card and it says: Delight.

“Delight is an antidote for envy and jealously,” she explained. “For example, you see a woman with a lovely figure, you feel happy for her. It lightens your life.

“Or let’s say it’s about someone with a beautiful house or who is going on a holiday. You practise being happy for them rather than feel resentful. That’s being delighted.”

Murdoch is passionate about the 16 Guidelines.

“I know it works!” she enthused.

I asked about people who were disillusioned with life.

“People who are in prison or are addicted to drugs and alcohol, could fall under this category,” she explained.

“We don’t prescribe solutions but let the cards and guidelines do the work to help them find the strength within themselves. Every human being has compassion and wisdom inside them but they don’t always get encouragement and support to develop these qualities.”

In the 16 Guidelines book, every guideline has an iconic symbol.

“Kindness is represented by Mother Teresa, (Mahatma) Gandhi is Contentment and Desmond Tutu is Forgiveness,” said Murdoch.

The 16 Guidelines book, she emphasised, brings people together and is something everybody can understand. For small children and teenagers, there is a version for them, too.

Ripple effect

“All of us have influence. If you’re grumpy and walk into the office or go shopping, your grumpiness will be passed on (by what you say) and have an effect on other people,” said Murdoch.

“If you give a smile that’s free of charge, remember that it will have a big effect. It’s like throwing a stone into the water; it will send out ripples.”

I enquired about mean people and their actions, and if the book could help them. Murdoch’s explanation provides food for thought.

“We would not say someone is mean but that they behave in a mean way. All of us are capable of behaving meanly but that doesn’t mean we’re mean. If we label people as mean, we’re putting them in a prison. That person is not always mean.

“If we tell people they’re mean, it takes a lot of energy for them to change. If you say, ‘That is a mean thing to do,’ they’ve an opportunity to change and not do it again. It’s important that we inspire people to change and not put them down.

“Just as we go to the gym to get our body in shape, we can train the mind to get the body and the heart in shape,” said Murdoch. “We create our destiny by the way we think and act.”

Can the 16 Guidelines help the suicidal?

For those who are depressed, Murdoch reminded them that everything changes.

“When you’re depressed, you forget and think everything stays the same. The important guideline here is Kindness. You need to show it to yourself and do a tiny act of kindness to someone. And watch the result of your act. It will remind you that you can change and make a difference.”

People might ask: What’s in it for them if they practise the guidelines?

That’s when wisdom comes in, answered Murdoch.

“It’s to check what makes you happy. Is it material possession, sense of self-importance or warm and loving relationships? Or is it being able to enjoy other people’s company and experience genuine friendship? It’s your choice.”

And what a choice she made when she quit her job as art expert at Sotheby’s, in search of a more meaningful life. Murdoch had joined the international auction house after graduating from Oxford University with an Honours degree in Modern History at the age of 21.

She spent the next one-and-a-half years travelling through Asia and the United States in search of happiness.

“I found happiness in Tibet when I met the Dalai Lama!” said Murdoch.

Compassion at work

Upon her return, she worked with the homeless in London for the next nine years and ran night shelters and day centres.

“I interviewed 140 beggars and asked them how they came into that situation. I found the main reason was a breakdown in relationships. From a no-work no-money situation, they eventually ended up homeless,” she said.

Today, Murdoch is director of the Foundation for Developing Compassion and Wisdom, a London-based NGO founded in 2005 with the Dalai Lama as its patron.

“The foundation is an educational charity to help people develop compassion and wisdom,” said Murdoch.

She helped develop a programme called Essential Education which aims to empower children, youth and adults to make a positive difference in the world through developing their capacity to be kind and wise, and to live in a way that will bring peace and well-being to themselves and the people around them.

Rooted in Buddhist philosophy and psychology, Essential Education works to create a peaceful world by providing resources, training and connections that enable people to set up such programmes in schools, hospitals, hospices, prisons, the workplace and individual homes. Essential Education’s first programme is the 16 Guidelines For Life.

In June 2005, Murdoch was given a Millennium Award from UnLtd, a British charity which supports social entrepreneurs, for her work on Essential Education.

Murdoch has travelled extensively to Asia, Australia, Europe and the United States to promote the 16 Guidelines For Life.

A devout Buddhist, she is a board member of the Foundation for the Preservation of the Mahayana Tradition (FPMT), an international Buddhist organisation founded in 1975 by Lama Thubten Yeshe and Lama Thubten Zopa Rinpoche.

Murdoch was the director of Jamyang Buddhist Centre (1994 -2004) which is affiliated to FPMT. She is also a founder-member of the Faith-Based Regeneration Network and Women’s Interfaith Network in Britain.

Murdoch has appeared on numerous radio and TV shows in Britain and is a regular contributor to Pause For Thought and Prayer For The Day on BBC.

She is married to Simon Keyes, the director of St Ethelburga’s Centre for Reconciliation and Peace in London.

On how she and her husband, who is a Christian, can get along despite their different religious backgrounds, she said: “We’ve a common understanding. We try to do kind things and listen to each other, be generous and grateful. We certainly don’t preach to each other. That’s not my recipe for being happily married!”

Murdoch said: “People think we’ve philosophical discussions at breakfast but that’s not true. We’re both in a hurry to get to work!”


For enquiries on the 16 Guidelines For Life – The Basics, e-mail

We Need Your Help to Train the
Buddhist AI Chat Bot
(Neural Operator for Responsible Buddhist Understanding)

For Malaysians and Singaporeans, please make your donation to the following account:

Account Name: Bodhi Vision
Account No:. 2122 00000 44661
Bank: RHB

The SWIFT/BIC code for RHB Bank Berhad is: RHBBMYKLXXX
Address: 11-15, Jalan SS 24/11, Taman Megah, 47301 Petaling Jaya, Selangor
Phone: 603-9206 8118

Note: Please indicate your name in the payment slip. Thank you.

Dear Friends in the Dharma,

We seek your generous support to help us train NORBU, the word's first Buddhist AI Chat Bot.

Here are some ways you can contribute to this noble cause:

One-time Donation or Loan: A single contribution, regardless of its size, will go a long way in helping us reach our goal and make the Buddhist LLM a beacon of wisdom for all.

How will your donation / loan be used? Download the NORBU White Paper for details.

For Malaysians and Singaporeans, please make your donation to the following account:

Account Name: Bodhi Vision
Account No:. 2122 00000 44661
Bank: RHB

The SWIFT/BIC code for RHB Bank Berhad is: RHBBMYKLXXX
Address: 11-15, Jalan SS 24/11, Taman Megah, 47301 Petaling Jaya, Selangor
Phone: 603-9206 8118

Note: Please indicate your purpose of payment (loan or donation) in the payment slip. Thank you.

Once payment is banked in, please send the payment slip via email to: Your donation/loan will be published and publicly acknowledged on the Buddhist Channel.

Spread the Word: Share this initiative with your friends, family and fellow Dharma enthusiasts. Join "Friends of Norbu" at: Together, we can build a stronger community and create a positive impact on a global scale.

Volunteer: If you possess expertise in AI, natural language processing, Dharma knowledge in terms of Buddhist sutras in various languages or related fields, and wish to lend your skills, please contact us. Your knowledge and passion could be invaluable to our project's success.

Your support is part of a collective effort to preserve and disseminate the profound teachings of Buddhism. By contributing to the NORBU, you become a "virtual Bodhisattva" to make Buddhist wisdom more accessible to seekers worldwide.

Thank you for helping to make NORBU a wise and compassionate Buddhist Chatbot!

May you be blessed with inner peace and wisdom,

With deepest gratitude,

Kooi F. Lim
On behalf of The Buddhist Channel Team

Note: To date, we have received the following contributions for NORBU:
US$ 75 from Gary Gach (Loan)
US$ 50 from Chong Sim Keong
MYR 300 from Wilson Tee
MYR 500 from Lim Yan Pok
MYR 50 from Oon Yeoh
MYR 200 from Ooi Poh Tin
MYR 300 from Lai Swee Pin
MYR 100 from Ong Hooi Sian
MYR 1,000 from Fam Sin Nin
MYR 500 from Oh teik Bin
MYR 300 from Yeoh Ai Guat
MYR 300 from Yong Lily
MYR 50 from Bandar Utama Buddhist Society
MYR 1,000 from Chiam Swee Ann
MYR 1,000 from Lye Veei Chiew
MYR 1,000 from Por Yong Tong
MYR 80 from Lee Wai Yee
MYR 500 from Pek Chee Hen
MYR 300 from Hor Tuck Loon
MYR 1,000 from Wise Payments Malaysia Sdn Bhd
MYR 200 from Teo Yen Hua
MYR 500 from Ng Wee Keat
MYR 10,000 from Chang Quai Hung, Jackie (Loan)
MYR 10,000 from K. C. Lim & Agnes (Loan)
MYR 10,000 from Juin & Jooky Tan (Loan)
MYR 100 from Poh Boon Fong (on behalf of SXI Buddhist Students Society)
MYR 10,000 from Fam Shan-Shan (Loan)
MYR 10,000 from John Fam (Loan)
MYR 500 from Phang Cheng Kar
MYR 100 from Lee Suat Yee
MYR 500 from Teo Chwee Hoon (on behalf of Lai Siow Kee)
MYR 200 from Mak Yuen Chau

We express our deep gratitude for the support and generosity.

If you have any enquiries, please write to: